✦ LIBER ✦

Marketing modeling reality and the realities of marketing modeling

✍ Scribed by Anne T. Coughlan; S. Chan Choi; Wujin Chu; Charles A. Ingene; Sridhar Moorthy; V. Padmanabhan; Jagmohan S. Raju; David A. Soberman; Richard Staelin; Z. John Zhang

Publisher: Springer US
Year: 2010
Tongue: English
Weight: 217 KB
Volume: 21
Category: Article
ISSN: 0923-0645
DOI: 10.1007/s11002-010-9110-5

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Modeling the effects of pharmaceutical m

Modeling the effects of pharmaceutical marketing

✍ Peter S. H. Leeflang; Jaap E. Wieringa 📂 Article 📅 2009 🏛 Springer US 🌐 English ⚖ 187 KB

The reality and promise of market-based

The reality and promise of market-based pay

✍ David Barcellos 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 109 KB

Modeling merchandise returns in direct m

Modeling merchandise returns in direct marketing

✍ Hess, James D. ;Mayhew, Glenn E. 📂 Article 📅 1997 🏛 John Wiley and Sons ⚖ 259 KB 👁 2 views

Direct marketing modeling with CART and

Direct marketing modeling with CART and CHAID

✍ Haughton, Dominique ;Oulabi, Samer 📂 Article 📅 1997 🏛 John Wiley and Sons ⚖ 376 KB 👁 2 views

Direct marketing modeling with CART and

Direct marketing modeling with CART and CHAID

✍ Domlnlque Haughton; Samer Oulabi 📂 Article 📅 1993 🏛 John Wiley and Sons ⚖ 924 KB

from M.1.T in mathematics in 1984. in the area of model selection in mathematical statistics She is an associate professor of mathematical sciences at Bentley College. and a statistical consultant with the Analytic Consulting Group at Epsilon. Her main research interests are on information criteria

Evaluating predictive performance of val

Evaluating predictive performance of value-at-risk models in emerging markets: a reality check

✍ Yong Bao; Tae-Hwy Lee; Burak Saltoglu 📂 Article 📅 2006 🏛 John Wiley and Sons 🌐 English ⚖ 629 KB