Direct marketing modeling with CART and CHAID

Modeling merchandise returns in direct m

Modeling merchandise returns in direct marketing

✍ Hess, James D. ;Mayhew, Glenn E. 📂 Article 📅 1997 🏛 John Wiley and Sons ⚖ 259 KB

Ridge regression and direct marketing sc

Ridge regression and direct marketing scoring models

✍ Edward C. Malthouse 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 262 KB 👁 1 views

The objective of a direct marketing scoring model is to pick a specified number of people to receive a particular offer so that the response to the mailing is maximized. This paper shows how ridge regression can be used to improve the performance of direct marketing scoring models. It reviews the ke

Forecasting model with asymmetric market

Forecasting model with asymmetric market response and its application to pricing of consumer package goods

✍ Nobuhiko Terui; Yuuki Imano 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 291 KB

[Wiley Series in Probability and Statist

[Wiley Series in Probability and Statistics] Bayesian Statistics and Marketing (Rossi/Bayesian Statistics and Marketing) || Case Study 4: A Choice Model with Conjunctive Screening Rules

✍ Rossi, Peter E.; Allenby, Greg M.; McCulloch, Robert 📂 Article 📅 2006 🏛 John Wiley & Sons, Ltd 🌐 English ⚖ 211 KB

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new p

[Wiley Series in Probability and Statist

[Wiley Series in Probability and Statistics] Bayesian Statistics and Marketing (Rossi/Bayesian Statistics and Marketing) || Case Study 1: A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts

✍ Rossi, Peter E.; Allenby, Greg M.; McCulloch, Robert 📂 Article 📅 2006 🏛 John Wiley & Sons, Ltd 🌐 English ⚖ 218 KB

The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new p

ChemInform Abstract: Cycloadditions of M

ChemInform Abstract: Cycloadditions of Mesitonitrile Oxide with Hydroxy- and Methoxy-Substituted Stilbenes. A Directing Hydrogen Bonding Model.

✍ A. CORSARO; G. BUEMI; U. CHIACCHIO; V. PISTARA; A. RESCIFINA 📂 Article 📅 2010 🏛 John Wiley and Sons ⚖ 29 KB