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Direct marketing modeling with CART and CHAID

✍ Scribed by Domlnlque Haughton; Samer Oulabi

Publisher
John Wiley and Sons
Year
1993
Weight
924 KB
Volume
7
Category
Article
ISSN
0892-0591

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✦ Synopsis

from M.1.T in mathematics in 1984. in the area of model selection in mathematical statistics She is an associate professor of mathematical sciences at Bentley College. and a statistical consultant with the Analytic Consulting Group at Epsilon. Her main research interests are on information criteria for model selection. classification problems, and statlsti- cat modeling for direct marketing. SAMER OULABI received his BS in Engineering in 1985 and his MBA with a minor in statistics in 1987 from the University of Houston. He is a Quantitative Methods Consultant with the Analytic Consulting Group at Epsilon. His interests are in strategic marketing, and applying new techniques to marketing modeling problems.

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