Increasingly, strategy scholars are exploring the relationships between innovation, competition, and the persistence of superior profits. Sustained high profitability may result when a firm repeatedly introduces valuable innovations that service previously unmet consumer demands. While the returns t
Patenting, profitability and marketing characteristics of the pharmaceutical industry
β Scribed by Maureen P. Nolan; Charles Oppenheim; K.Anna Withers
- Publisher
- Elsevier Science
- Year
- 1980
- Tongue
- English
- Weight
- 902 KB
- Volume
- 2
- Category
- Article
- ISSN
- 0172-2190
No coin nor oath required. For personal study only.
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