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Modeling the Effects of Advertised Price Claims: Tensile versus Precise Claims?

✍ Scribed by Sanjay K. Dhar, Claudia González-Vallejo and Dilip Soman


Book ID
123693214
Publisher
INFORMS
Year
1999
Tongue
English
Weight
805 KB
Volume
18
Category
Article
ISSN
0732-2399

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