✦ LIBER ✦

The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness

✍ Scribed by Marvin E. Goldberg and Jon Hartwick

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Advertising Claim Objectivity: Anteceden

✍ William K. Darley and Robert E. Smith 📂 Article 📅 1993 🏛 American Marketing Association 🌐 English ⚖ 834 KB

Effects of Probability Markers on Advert

✍ Berney‐Reddish, Ilona A.; Areni, Charles S. 📂 Article 📅 2005 🏛 Taylor and Francis Group 🌐 English ⚖ 264 KB

Green advertising effects on attitude an

✍ D’Souza, Clare; Taghian, Mehdi 📂 Article 📅 2005 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 144 KB

The View and Responsibility of the Adver

✍ Thomas M. Sweeney 📂 Article 📅 1992 🏛 American Association of Public Health Dentistry 🌐 English ⚖ 246 KB

Cooperative and predatory advertising: E

✍ Yunkai Chen; A. J. Roayaei; Barry J. Seldon 📂 Article 📅 1993 🏛 Springer US 🌐 English ⚖ 676 KB

Modeling the Effects of Advertised Price

✍ Sanjay K. Dhar, Claudia González-Vallejo and Dilip Soman 📂 Article 📅 1999 🏛 INFORMS 🌐 English ⚖ 805 KB