✦ LIBER ✦

A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory

✍ Scribed by H. Shanker Krishnan and Dipankar Chakravarti

Book ID: 125584143
Publisher: Elsevier Science
Year: 2003
Tongue: English
Weight: 590 KB
Volume: 13
Category: Article
ISSN: 1057-7408
DOI: 10.2307/1480213

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Building brand knowledge structures: Ela

Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims

✍ Heckler, Susan E.; Keller, Kevin Lane; Houston, Michael J.; Avery, Jill 📂 Article 📅 2012 🏛 Taylor and Francis Group 🌐 English ⚖ 172 KB

Unconscious processing of Web advertisin

Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set

✍ Chan Yun Yoo 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 224 KB

Consumers have become increasingly savvy about technology in recent years, and many of them ignore Web ads during online activities. In this context, measuring advertising effects based on the traditional cognitive models of information processing may undervalue the effectiveness of Web ads. This st

The Effects of Advertising on Brand Swit

The Effects of Advertising on Brand Switching and Repeat Purchasing

✍ John Deighton, Caroline M. Henderson and Scott A. Neslin 📂 Article 📅 1994 🏛 American Marketing Association 🌐 English ⚖ 587 KB

The effects of mindfulness on executive

The effects of mindfulness on executive processes and autobiographical memory specificity

✍ Alexandre Heeren; Nady Van Broeck; Pierre Philippot 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 168 KB

Neurophysiological analysis of piracetam

Neurophysiological analysis of piracetam effect on the memory processes

✍ S. Dimov; S. Moyanova; R. Nikolov; M. Nikolova 📂 Article 📅 1982 🏛 Elsevier Science 🌐 English ⚖ 133 KB

Are Product Attribute Beliefs the Only M

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

✍ Andrew A. Mitchell and Jerry C. Olson 📂 Article 📅 1981 🏛 American Marketing Association 🌐 English ⚖ 518 KB