✦ LIBER ✦
Building brand knowledge structures: Elaboration and interference effects on the processing of sequentially advertised brand benefit claims
✍ Scribed by Heckler, Susan E.; Keller, Kevin Lane; Houston, Michael J.; Avery, Jill
- Book ID
- 127043327
- Publisher
- Taylor and Francis Group
- Year
- 2012
- Tongue
- English
- Weight
- 172 KB
- Volume
- 20
- Category
- Article
- ISSN
- 1352-7266
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