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Marketing at the bottom of pyramid: market attractiveness and strategic requirements

✍ Scribed by Chikweche, Tendai

Book ID: 125847596
Publisher: Emerald Group Publishing Limited
Year: 2013
Tongue: English
Weight: 256 KB
Volume: 31
Category: Article
ISSN: 0263-4503
DOI: 10.1108/MIP-12-2012-0141

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