𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Marketer's Mindset: Key to Develop Bottom of the Pyramid Market

✍ Scribed by Bharti, Kumkum; Sharma, Vinay; Agrawal, Rajat; Sengar, Anita

Book ID
124125384
Publisher
Elsevier
Year
2014
Tongue
English
Weight
393 KB
Volume
133
Category
Article
ISSN
1877-0428

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Consumer Evaluation of Target Marketing
Consumer Evaluation of Target Marketing to the Bottom of the Pyramid
✍ Gupta, Shruti; Pirsch, Julie πŸ“‚ Article πŸ“… 2013 πŸ› Haworth Press Inc 🌐 English βš– 153 KB

Bottom of Pyramid (BOP) research has emphasized how marketing to the world's poor is profitable for companies and can generate significant revenue growth. But marketing targeting BOP consumers can also do harm, creating ethical concerns over exploitative marketing practices. This article measures th

Nonprofit marketing: the key to marketin
Nonprofit marketing: the key to marketing's β€˜mid-life crisis’?
✍ Peter Clarke; Peter Mount πŸ“‚ Article πŸ“… 2001 πŸ› John Wiley and Sons 🌐 English βš– 193 KB

## Abstract This paper examines the use of marketing exchange theory in the nonprofit sector and argues that current mainstream marketing theory is ill equipped for such use. It is argued that this is due to its continued reliance on neoclassically derived assumptions of human behaviour, resulting