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Consumer Evaluation of Target Marketing to the Bottom of the Pyramid

✍ Scribed by Gupta, Shruti; Pirsch, Julie

Book ID: 126047012
Publisher: Haworth Press Inc
Year: 2013
Tongue: English
Weight: 153 KB
Volume: 26
Category: Article
ISSN: 0896-1530
DOI: 10.1080/08961530.2014.848084

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