๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The targeted marketing of consumer durables

โœ Scribed by Barry L. Bayus

Publisher
John Wiley and Sons
Year
1993
Weight
832 KB
Volume
7
Category
Article
ISSN
0892-0591

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

The durability of consumer durables
The durability of consumer durables
โœ Tim Cooper ๐Ÿ“‚ Article ๐Ÿ“… 1994 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 838 KB
Order forecasts, retail sales, and the m
Order forecasts, retail sales, and the marketing mix for consumer durables
โœ Dominique M. Hanssens ๐Ÿ“‚ Article ๐Ÿ“… 1998 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 237 KB

The paper examines the problem of forecasting ongoing factory orders and monitoring retail demand, with speciยฎc reference to high-technology consumer durables. We present evidence of the managerial importance of the problem and, using a case study of a computer peripheral manufacturer, we describe h

Beyond diffusion: an affordability model
Beyond diffusion: an affordability model of the growth of new consumer durables
โœ Professor Peter N. Golder; Gerard J. Tellis ๐Ÿ“‚ Article ๐Ÿ“… 1998 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 239 KB

A ยฎrm's ability to compete in new product markets is vital to its proยฎtability and long-term survival. Therefore, it is important to understand the development and growth of these markets. Following a pioneering study by Bass (1969), diusion models have traditionally provided this understanding in m