โ Scribed by Tim Cooper
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
A ยฎrm's ability to compete in new product markets is vital to its proยฎtability and long-term survival. Therefore, it is important to understand the development and growth of these markets. Following a pioneering study by Bass (1969), diusion models have traditionally provided this understanding in m
## Abstract The central argument of this article is that the initial phases of the consumer decision process have a major effect on product evaluation and choice. Specifically, the needโarousal event and the consequent retrieval of productโrelated decision constraints from memory substantially infl
The paper examines the problem of forecasting ongoing factory orders and monitoring retail demand, with speciยฎc reference to high-technology consumer durables. We present evidence of the managerial importance of the problem and, using a case study of a computer peripheral manufacturer, we describe h