Businesses using direct marketing as the basis upon which to engage in relationship building must proceed in a manner that acknowledges and minimizes consumer concerns about privacy. This study reports the results of an exploratory investigation of consumer and direct marketers' attitudes in one Can
The beliefs of marketing professionals regarding consumer privacy
β Scribed by Raymond E. Taylor; John A. Vassar; Bobby C. Vaught
- Publisher
- John Wiley and Sons
- Year
- 1995
- Weight
- 670 KB
- Volume
- 9
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.
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