Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realities

✍ Scribed by Chikweche, Tendai; Fletcher, Richard

• Book ID: 121359063
• Publisher: Emerald Group Publishing Limited
• Year: 2012
• Tongue: English
• Weight: 255 KB
• Volume: 29
• Category: Article
• ISSN: 0736-3761
• DOI: 10.1108/07363761211275018