JIT procurement and relationship marketing
β Scribed by Charles R. O'Neal
- Publisher
- Elsevier Science
- Year
- 1989
- Tongue
- English
- Weight
- 911 KB
- Volume
- 18
- Category
- Article
- ISSN
- 0019-8501
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
## Abstract Despite abundant information explaining the expected benefits from successful justβinβtime (JIT) implementation, only tenuous validation of the linkage between financial performance and JIT exists. Managers act rationally in implementing JIT if they are convinced that JIT enhances firm
## Abstract Research on Total Quality Management (TQM), JustβinβTime (JIT) and Total Productive Maintenance (TPM) generally investigates the implementation and impact of these manufacturing programs in isolation. However, many researchers believe and argue conceptually the value of understanding th
This article examines the emerging concept of relationship marketing in an accessible way through an explanation of airline loyalty schemes. It provides evidence that success from relationship marketing schemes is not easily achieved. This is because of the proliferation of loyalty schemes and the b