In each previous issue of the Journal, we have published a case study on some aspect of "interactive marketing" that can be used as the basis for classroom discussion as part of a course focusing on interactive marketing or a more general marketing management course. This is a practice we expect to
Relationship marketing: Two case studies
β Scribed by Paul J. Summerfield
- Publisher
- John Wiley and Sons
- Year
- 1998
- Tongue
- English
- Weight
- 384 KB
- Volume
- 3
- Category
- Article
- ISSN
- 1465-4520
No coin nor oath required. For personal study only.
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