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Relationship marketing and airline loyalty schemes

✍ Scribed by DC Gilbert

Publisher
Elsevier Science
Year
1996
Tongue
English
Weight
798 KB
Volume
17
Category
Article
ISSN
0261-5177

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✦ Synopsis

This article examines the emerging concept of relationship marketing in an accessible way through an explanation of airline loyalty schemes. It provides evidence that success from relationship marketing schemes is not easily achieved. This is because of the proliferation of loyalty schemes and the build up of rewards to be redeemed which has affected levels of profitability and effectiveness.

πŸ“œ SIMILAR VOLUMES

Airline customer satisfaction and loyalt
Airline customer satisfaction and loyalty: impact of in-flight service quality
✍ Myungsook An; Yonghwi Noh πŸ“‚ Article πŸ“… 2009 πŸ› Springer-Verlag 🌐 English βš– 204 KB

The purpose of this study was to investigate the impact of the in-flight service quality on airline customer satisfaction and loyalty. This study analyzed the data from passengers of two classes: prestige (business) and economy. The results suggest that there are different factors of in-flight servi