𝔖 Bobbio Scriptorium
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Internal marketing of a service

✍ Scribed by Gilbert D. Harrell; Matthew F. Fors

Publisher
Elsevier Science
Year
1992
Tongue
English
Weight
816 KB
Volume
21
Category
Article
ISSN
0019-8501

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## Abstract The UK Government is promoting widening participation and asking universities to develop their student intake of 18–30 year‐olds by 50 per cent by 2010. The financing of these changes is encouraging a marketing emphasis shift, as funding is reduced and alternative revenue methods sought