๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

A service organization's marketing information system

โœ Scribed by Dennis R. McDermott

Publisher
Elsevier Science
Year
1978
Tongue
English
Weight
798 KB
Volume
7
Category
Article
ISSN
0019-8501

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

Internal marketing of a service
Internal marketing of a service
โœ Gilbert D. Harrell; Matthew F. Fors ๐Ÿ“‚ Article ๐Ÿ“… 1992 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 816 KB
Placing customer service strategy in the
Placing customer service strategy in the context of a vertical marketing system
โœ Yang-Im Lee; Peter R.J. Trim ๐Ÿ“‚ Article ๐Ÿ“… 2006 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 166 KB

## Abstract International retailing is undergoing rapid change and because of this senior managers need to understand how to manage the change process and develop working relationships with their counterparts in partner organizations. By embracing organizational learning it is possible for a retai

HelpAd: A marketing system
HelpAd: A marketing system
โœ Bob Doyle ๐Ÿ“‚ Article ๐Ÿ“… 1996 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 501 KB
The status of marketing information syst
The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms
โœ Mary A. Higby; Badie N. Farah ๐Ÿ“‚ Article ๐Ÿ“… 1991 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 666 KB

A survey of the current status of Marketing Information Systems, Decision Support Systems, and Expert Systems was made In a group of U.S. firms. A questionnaire was first developed from an extensive review of the marketing and information systems literature. Major issues addressed were: (1) the le