✦ LIBER ✦

The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms

✍ Scribed by Mary A. Higby; Badie N. Farah

Publisher: Elsevier Science
Year: 1991
Tongue: English
Weight: 666 KB
Volume: 20
Category: Article
ISSN: 0378-7206
DOI: 10.1016/0378-7206(91)90025-w

No coin nor oath required. For personal study only.

✦ Synopsis

A survey of the current status of Marketing Information Systems, Decision Support Systems, and Expert Systems was made In a group of U.S. firms. A questionnaire was first developed from an extensive review of the marketing and information systems literature.

Major issues addressed were:

(1) the level of use of marketing information systems, decision support systems, or expert systems in the marketing function, and (2) the level of use of the various systems in specific marketmg activities. The study identifies the development, use, and possible future applications of these systems in marketing.

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