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Using a marketing approach to improve internal communications

โœ Scribed by Richard Spitzer; Michael Swidler


Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
608 KB
Volume
30
Category
Article
ISSN
0745-7790

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Imagine reducing scrap by 50 percentwithout major capital expenditures! And imagine accomplishing this within the first month of implementing the new procedures. In this article, we describe how a company was able to do just that using the "systems approach" to improving process and environmental pe