✦ LIBER ✦

Internal branding to influence employees' brand promise delivery: a case study in Thailand

✍ Scribed by Wirtz, Jochen; Punjaisri, Khanyapuss; Wilson, Alan; Evanschitzky, Heiner

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Exploring the Influences of Internal Bra

✍ Punjaisri, Khanyapuss; Wilson, Alan; Evanschitzky, Heiner 📂 Article 📅 2008 🏛 Haworth Press Inc 🌐 English ⚖ 177 KB

Exploring the role of employees in the d

✍ King, Ceridwyn; Grace, Debra 📂 Article 📅 2005 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 159 KB

Motivating employees to "live the brand"

✍ Maxwell, Rachael; Knox, Simon 📂 Article 📅 2009 🏛 Westburn Publishers Ltd 🌐 English ⚖ 250 KB

Mental state deterioration after switchi

✍ Samuel, Rani; Attard, Azizah; Kyriakopoulos, Marinos 📂 Article 📅 2013 🏛 BioMed Central 🌐 English ⚖ 124 KB

From International to Cross-cultural: Th

✍ Butucea, Maria 📂 Article 📅 2013 🏛 Elsevier 🌐 English ⚖ 153 KB

[IEEE 2010 IEEE International Conference

✍ Payongyam, Pachinee; Sopadang, Apichat; Holimchayachotikul, Pongsak 📂 Article 📅 2010 🏛 IEEE ⚖ 421 KB