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Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships

✍ Scribed by Punjaisri, Khanyapuss; Wilson, Alan; Evanschitzky, Heiner


Book ID
126159681
Publisher
Haworth Press Inc
Year
2008
Tongue
English
Weight
177 KB
Volume
7
Category
Article
ISSN
1533-2667

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