𝔖 Bobbio Scriptorium
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Exploring the role of employees in the delivery of the brand: a case study approach

✍ Scribed by King, Ceridwyn; Grace, Debra

Book ID
120988008
Publisher
Emerald Group Publishing Limited
Year
2005
Tongue
English
Weight
159 KB
Volume
8
Category
Article
ISSN
1352-2752

No coin nor oath required. For personal study only.

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## Abstract This paper argues that creative behavior requires an employee to be willing to engage risk. Aside from the discussion of risk propensity as an individual difference, a new situational variable will be developed and tested: willingness to take risks (WTR). WTR captures the employee's wil