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Interaction based market segmentation

โœ Scribed by Jan B. Vollering


Publisher
Elsevier Science
Year
1984
Tongue
English
Weight
544 KB
Volume
13
Category
Article
ISSN
0019-8501

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๐Ÿ“œ SIMILAR VOLUMES


Tourism market segmentation in Iran
โœ Manoochehr Najmi; Ahmad Sharbatoghlie; Ali Jafarieh ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 392 KB

## Abstract This study was a prototype segmentation of Iran's inbound tourism market with a concentration on culture. The focus of this paper was to introduce a step by step description of the methodology used to segment Iran's inbound tourism market. In the first phase, cluster analysis was employ