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Involvement-based segmentation: Implications for travel marketing in Texas

✍ Scribed by Daniel R. Fesenmaier; Bobby Johnson

Publisher: Elsevier Science
Year: 1989
Tongue: English
Weight: 783 KB
Volume: 10
Category: Article
ISSN: 0261-5177
DOI: 10.1016/0261-5177(89)90007-1

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