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Information direction, website reputation and eWOM effect: A moderating role of product type

✍ Scribed by Cheol Park; Thae Min Lee

Book ID: 116618242
Publisher: Elsevier Science
Year: 2009
Tongue: English
Weight: 432 KB
Volume: 62
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2007.11.017

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