Consumer learning and the effects of vir
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Terry Daugherty; Hairong Li; Frank Biocca
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Article
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2008
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John Wiley and Sons
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English
β 153 KB
## Abstract The Internet has the ability to serve as a more powerful medium than traditional print or broadcast media because consumers are able to interact with products in 3D multimedia environments, thus simulating a new form of experienceβa virtual experience. However, very little research has