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The effects of sequential combinations of virtual experience, direct experience, and indirect experience: the moderating roles of need for touch and product involvement

✍ Scribed by Ching-Jui Keng; Tze-Hsien Liao; Yu-I Yang


Book ID
113065075
Publisher
Springer
Year
2012
Tongue
English
Weight
989 KB
Volume
12
Category
Article
ISSN
1389-5753

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## Abstract The Internet has the ability to serve as a more powerful medium than traditional print or broadcast media because consumers are able to interact with products in 3D multimedia environments, thus simulating a new form of experienceβ€”a virtual experience. However, very little research has