Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information

✍ Scribed by Akdeniz, Billur; Calantone, Roger J.; Voorhees, Clay M.

• Book ID: 118764187
• Publisher: John Wiley and Sons
• Year: 2012
• Tongue: English
• Weight: 916 KB
• Volume: 30
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/mar.20590