𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information

✍ Scribed by Cowley, Elizabeth; Mitchell, Andrew A.

Book ID
125587986
Publisher
University of Chicago Press
Year
2003
Tongue
English
Weight
143 KB
Volume
30
Category
Article
ISSN
0093-5301

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The relationship between product involve
The relationship between product involvement and product knowledge: Moderating roles of product type and product knowledge type
✍ Chan-Wook Park; Byeong-Joon Moon 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 119 KB 👁 1 views

## Abstract To shed further light on the correlation between consumer product involvement and consumer product knowledge, the authors examined such correlation by treating product type and product knowledge type as moderating variables. The results show that the correlation between a consumer's pro