✦ LIBER ✦

How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness

✍ Scribed by Barone, Michael J.; Jewell, Robert D.

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

How brand attribute typicality and consu

✍ Kishore Gopalakrishna Pillai; Ronald E. Goldsmith 📂 Article 📅 2008 🏛 Elsevier Science 🌐 English ⚖ 314 KB

How Consumers’ Attitudes Toward Direct-t

✍ Michal Herzenstein; Sanjog Misra; Steven S. Posavac 📂 Article 📅 2004 🏛 Springer US 🌐 English ⚖ 136 KB

Virtual experience vs. brochures in the

✍ Wen-Bin Chiou; Chin-Sheng Wan; Hsin-Yi Lee 📂 Article 📅 2008 🏛 Elsevier Science 🌐 English ⚖ 139 KB