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How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior

✍ Scribed by Michal Herzenstein; Sanjog Misra; Steven S. Posavac


Publisher
Springer US
Year
2004
Tongue
English
Weight
136 KB
Volume
15
Category
Article
ISSN
0923-0645

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