✦ LIBER ✦
How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior
✍ Scribed by Michal Herzenstein; Sanjog Misra; Steven S. Posavac
- Publisher
- Springer US
- Year
- 2004
- Tongue
- English
- Weight
- 136 KB
- Volume
- 15
- Category
- Article
- ISSN
- 0923-0645
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