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How brand names are special: brands, words, and hemispheres

✍ Scribed by Possidonia F.D. Gontijo; Janice Rayman; Shi Zhang; Eran Zaidel

Book ID
114106827
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
155 KB
Volume
82
Category
Article
ISSN
0093-934X

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## Abstract Despite the common recommendation that brand names be memorable, little is known about the effect of brand name type on various forms of memory processing such as recall and recognition. As such, this article extends prior research by comparing recall and recognition for three sets of b