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Unscrambling words increases brand name recognition and preference

โœ Scribed by Antonia Kronlund; Daniel M. Bernstein


Publisher
John Wiley and Sons
Year
2006
Tongue
English
Weight
69 KB
Volume
20
Category
Article
ISSN
0888-4080

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A Brief Pause between a Tagline and Bran
โœ Antonia Mantonakis ๐Ÿ“‚ Article ๐Ÿ“… 2011 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 127 KB

## Summary This paper explores the outcome of the visual encoding of brands in meaningful sentences (i.e. in taglines) on brand name recognition and preference. In this paper, it is shown that, above and beyond the role of conceptual priming during encoding at increasing recognition memory, there i