✦ LIBER ✦
Are brands forever? How brand knowledge and relationships affect current and future purchases
✍ Scribed by Esch, Franz-Rudolf; Langner, Tobias; Schmitt, Bernd H.; Geus, Patrick
- Book ID
- 115487015
- Publisher
- Emerald Group Publishing Limited
- Year
- 2006
- Tongue
- English
- Weight
- 225 KB
- Volume
- 15
- Category
- Article
- ISSN
- 1061-0421
No coin nor oath required. For personal study only.