𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Growing importance of marketing strategies for the software industry

✍ Scribed by P.M. Rao; Joseph A. Klein

Publisher
Elsevier Science
Year
1994
Tongue
English
Weight
1005 KB
Volume
23
Category
Article
ISSN
0019-8501

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Groups of consumers reporting similar food safety concerns and shopping behaviors are identified using cluster analysis. The demographic characteristics of three distinct groups of consumers are described. The results suggest that the potential market for foods emphasizing safety attributes is large