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Value Creation (Strategies for the Chemical Industry) || Creating a Revenue Advantage through Sales and Marketing Excellence

✍ Scribed by Budde, Florian; Felcht, Utz-Hellmuth; Frankemölle, Heiner

Publisher
Wiley-VCH Verlag GmbH & Co. KGaA
Year
2008
Weight
224 KB
Edition
2
Category
Article
ISBN
3527312668

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✍ Budde, Florian; Felcht, Utz-Hellmuth; Frankemölle, Heiner 📂 Article 📅 2008 🏛 Wiley-VCH Verlag GmbH & Co. KGaA ⚖ 296 KB 👁 2 views

The global petrochemical landscape is evolving. New companies are appearing and expanding rapidly, taking advantage of low feedstock cost in the Middle East and low labor cost and fast-growing demand in Asia. Long-established Western companies are exiting, shrinking, or moving east, often in partner