✦ LIBER ✦

From the practitioner: direct marketing, round three

✍ Scribed by Shepard, David

Publisher: John Wiley and Sons
Year: 1997
Weight: 101 KB
Volume: 11
Category: Article
ISSN: 0892-0591
DOI: 10.1002/(sici)1522-7138(199722)11:3<2::aid-dir1>3.0.co;2-u

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Round-up report from college/university

Round-up report from college/university direct marketing centers

📂 Article 📅 1991 🏛 John Wiley and Sons ⚖ 435 KB

About 150 colleges and universities now offer at least one full semester or quarter course in direct marketing. Tlwy are listed in DMEF's publication, 'Where Shall I Go To College To Studv Direct Marketinp?" Ten years ago, there only was a handful of courses. In addition, the DMEF currently lists 12

From the Practitioners: Direct Marketing

From the Practitioners: Direct Marketing—The Next Generation and Its Implications for American Business

✍ Stephen A. Cone 📂 Article 📅 1992 🏛 John Wiley and Sons ⚖ 151 KB 👁 1 views

From the practitioners: Database marketi

From the practitioners: Database marketing: Miles to go

✍ Richard J. Courtheoux 📂 Article 📅 1995 🏛 John Wiley and Sons ⚖ 226 KB 👁 1 views

From the practitioners: Retention market

From the practitioners: Retention marketing needs a new vision

✍ Pierre Passavant 📂 Article 📅 1995 🏛 John Wiley and Sons ⚖ 227 KB 👁 1 views

From the editor: What is direct marketin

From the editor: What is direct marketing?

✍ Don E. Schultz 📂 Article 📅 1995 🏛 John Wiley and Sons ⚖ 298 KB 👁 2 views

From the editor: Re-thinking direct mark

From the editor: Re-thinking direct marketing research

✍ Don E. Schultz 📂 Article 📅 1994 🏛 John Wiley and Sons ⚖ 180 KB 👁 1 views