Round-up report from college/university direct marketing centers
- Publisher
- John Wiley and Sons
- Year
- 1991
- Weight
- 435 KB
- Volume
- 5
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.
✦ Synopsis
About 150 colleges and universities now offer at least one full semester or quarter course in direct marketing. Tlwy are listed in DMEF's publication, 'Where Shall I Go To College To Studv Direct Marketinp?" Ten years ago, there only was a handful of courses. In addition, the DMEF currently lists 12 Direct Marketirig Centers and/or Degree and Diploma Programs. These are colleges and universities where there is a concentration of direct marketing activitiy ... sometliing beyond the single course. Brief descriptions of the centers are followed by an annual report from 7 of the 12 centers. Cabrini College (Radnor, PA) Four 3-credit direct marketing courses offered. Students may earn a concentration in Direct Marketing if the four courses are taken as part of a bachelor's degree, or a Certificate in Direct Marketing if they are taken outside of a degree program.