✦ LIBER ✦

From the editor: Re-thinking direct marketing research

✍ Scribed by Don E. Schultz

Publisher: John Wiley and Sons
Year: 1994
Weight: 180 KB
Volume: 8
Category: Article
ISSN: 0892-0591
DOI: 10.1002/dir.4000080203

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

From the Editor: Setting a Research Agen

From the Editor: Setting a Research Agenda for International Direct Marketing

✍ Don E. Schultz 📂 Article 📅 1996 🏛 John Wiley and Sons ⚖ 259 KB 👁 1 views

From the editor: What is direct marketin

From the editor: What is direct marketing?

✍ Don E. Schultz 📂 Article 📅 1995 🏛 John Wiley and Sons ⚖ 298 KB 👁 2 views

From the editor: Re-thinking response ra

From the editor: Re-thinking response rates and developing a new research agenda

✍ Don E. Schultz 📂 Article 📅 1992 🏛 John Wiley and Sons ⚖ 279 KB 👁 1 views

From the Editor. Guiding Direct Marketin

From the Editor. Guiding Direct Marketing into the Mainstream

✍ Schultz, Don E. 📂 Article 📅 1996 🏛 John Wiley and Sons ⚖ 246 KB 👁 1 views

## Guiding Direct Marketing into the Mainstream Over the past few months, I have been privileged to attend academic and professional conferences/seminars/ meetings in Europe, Australia, New Zealand, Canada and the US. Some, such as the European Direct Marketing Association meeting in Brussels, hav

From the editor: Interactivity creates a

From the editor: Interactivity creates a new research agenda for direct marketers

✍ Don E. Schultz 📂 Article 📅 1993 🏛 John Wiley and Sons ⚖ 178 KB 👁 1 views

From the Editor: Will direct marketing c

From the Editor: Will direct marketing change communication theory?

✍ Don E. Schultz 📂 Article 📅 1992 🏛 John Wiley and Sons ⚖ 205 KB 👁 1 views