𝔖 Bobbio Scriptorium
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From the Editor: Will direct marketing change communication theory?

✍ Scribed by Don E. Schultz


Publisher
John Wiley and Sons
Year
1992
Weight
205 KB
Volume
6
Category
Article
ISSN
0892-0591

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πŸ“œ SIMILAR VOLUMES


From the Editor. Guiding Direct Marketin
✍ Schultz, Don E. πŸ“‚ Article πŸ“… 1996 πŸ› John Wiley and Sons βš– 246 KB πŸ‘ 1 views

## Guiding Direct Marketing into the Mainstream Over the past few months, I have been privileged to attend academic and professional conferences/seminars/ meetings in Europe, Australia, New Zealand, Canada and the US. Some, such as the European Direct Marketing Association meeting in Brussels, hav

From the editor: The technological chall
✍ Don E. Schultz πŸ“‚ Article πŸ“… 1995 πŸ› John Wiley and Sons βš– 272 KB πŸ‘ 1 views

## The Technological Challenges to Traditional Direct Marketing As the old Bob Dylan song goes, "The times they are a-changing.'' And that is certainly true in the field of traditional direct marketing. Most of the changes, and many of the challenges to the way we have always done direct marketing