From the editor: What is direct marketing?
β Scribed by Don E. Schultz
- Publisher
- John Wiley and Sons
- Year
- 1995
- Weight
- 298 KB
- Volume
- 9
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
## Guiding Direct Marketing into the Mainstream Over the past few months, I have been privileged to attend academic and professional conferences/seminars/ meetings in Europe, Australia, New Zealand, Canada and the US. Some, such as the European Direct Marketing Association meeting in Brussels, hav
## The Technological Challenges to Traditional Direct Marketing As the old Bob Dylan song goes, "The times they are a-changing.'' And that is certainly true in the field of traditional direct marketing. Most of the changes, and many of the challenges to the way we have always done direct marketing
I would like to touch on two concerns-taxation on the Internet and unsolicited bulk commercial email and privacy-because how the direct marketing industry deals with these two issues is going to have a substantial effect on marketing in the digital world. First, the issue of Internet sales taxes is