๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

From the editor: The next frontier in direct marketing

โœ Scribed by Don E. Schultz


Book ID
112073312
Publisher
John Wiley and Sons
Year
1989
Weight
263 KB
Volume
3
Category
Article
ISSN
0892-0591

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๐Ÿ“œ SIMILAR VOLUMES


The use of frontier estimation in direct
โœ Dominique Haughton; Jonathan Haughton; Alison Kelly-Hawke; Tim Moriarty ๐Ÿ“‚ Article ๐Ÿ“… 2000 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 222 KB ๐Ÿ‘ 2 views

## A B S T R A C T A common problem in direct marketing is to identify which physicians are the best prospects for an intervention that would encourage them to prescribe a drug. The standard procedure is to measure how far their prescribing behavior falls short of the level predicted by a regressi