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From the editor: The impact of the marketing communications paradigm shift

✍ Scribed by Don E. Schultz

Publisher: John Wiley and Sons
Year: 1993
Weight: 197 KB
Volume: 7
Category: Article
ISSN: 0892-0591
DOI: 10.1002/dir.4000070303

No coin nor oath required. For personal study only.

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## Guiding Direct Marketing into the Mainstream Over the past few months, I have been privileged to attend academic and professional conferences/seminars/ meetings in Europe, Australia, New Zealand, Canada and the US. Some, such as the European Direct Marketing Association meeting in Brussels, hav