From the practitioners: Marketing to an audience of one: The new packaged goods marketing paradigm

✍ Scribed by Jerome W. Pickholz

• Publisher: John Wiley and Sons
• Year: 1994
• Weight: 429 KB
• Volume: 8
• Category: Article
• ISSN: 0892-0591
• DOI: 10.1002/dir.4000080202