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Examining candidate information search processes: the impact of processing goals and sophistication

โœ Scribed by L-N Huang

Book ID
109011096
Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
163 KB
Volume
50
Category
Article
ISSN
0021-9916

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The effects of concrete and abstract con
The effects of concrete and abstract consumer goals on information processing
โœ Michelle L. Peterman ๐Ÿ“‚ Article ๐Ÿ“… 1997 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 214 KB ๐Ÿ‘ 2 views

This article examines the implications of adopting concrete and abstract purchase goals over several stages of information processing. Results are reported from a computerized experiment that demonstrates three important goal effects. At the acquisition stage, goals guide information exposure, induc