✦ LIBER ✦

Emotional Appeals and Information Cues in Belgian Magazine Advertisements

✍ Scribed by Patrick De Pelsmacker; Maggie Geuens

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Emotional Appeal and Incentive Offering

✍ Xie, Tian; Donthu, Naveen; Lohtia, Ritu; Osmonbekov, Talai 📂 Article 📅 2004 🏛 Informa UK (Taylor & Francis) 🌐 English ⚖ 210 KB

Relationships among emotional, intellect

✍ Preston, Ivan L. 📂 Article 📅 1968 🏛 Informa UK (Taylor & Francis) ⚖ 530 KB

Appeals in Korean Magazine Advertising:

✍ Woochang Jeon; George R. Franke; Bruce A. Huhmann; Joseph Phelps 📂 Article 📅 1999 🏛 Springer 🌐 English ⚖ 626 KB

Information vs attractiveness cues in ad

✍ Kansal, Purva 📂 Article 📅 2013 🏛 Emerald (MCB UP ) 🌐 English ⚖ 100 KB

An international analysis of emotional a

✍ Albers‐Miller, Nancy D.; Royne Stafford, Marla 📂 Article 📅 1999 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 106 KB

The Information Content of Magazine Adve

✍ Erica van Herpen; Rik Pieters; Jana Fidrmucova; Peter Roosenboom 📂 Article 📅 2000 🏛 Springer 🌐 English ⚖ 69 KB