𝔖 Bobbio Scriptorium

✦ LIBER ✦

An international analysis of emotional and rational appeals in services vs goods advertising

✍ Scribed by Albers‐Miller, Nancy D.; Royne Stafford, Marla

Book ID: 121755706
Publisher: Emerald Group Publishing Limited
Year: 1999
Tongue: English
Weight: 106 KB
Volume: 16
Category: Article
ISSN: 0736-3761
DOI: 10.1108/07363769910250769

No coin nor oath required. For personal study only.

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