✦ LIBER ✦

Emotional Appeal and Incentive Offering in Banner Advertisements

✍ Scribed by Xie, Tian; Donthu, Naveen; Lohtia, Ritu; Osmonbekov, Talai

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Emotional Appeals and Information Cues i

✍ Patrick De Pelsmacker; Maggie Geuens 📂 Article 📅 1997 🏛 World Advertising Research Center 🌐 English ⚖ 265 KB

Relationships among emotional, intellect

✍ Preston, Ivan L. 📂 Article 📅 1968 🏛 Informa UK (Taylor & Francis) ⚖ 530 KB

Effects of program-advertisement congrui

✍ Furnham, Adrian; Goh, Mei Fang 📂 Article 📅 2013 🏛 John Wiley and Sons 🌐 English ⚖ 193 KB

Processing of animation in online banner

✍ Chan Yun Yoo; Kihan Kim 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 244 KB

An international analysis of emotional a

✍ Albers‐Miller, Nancy D.; Royne Stafford, Marla 📂 Article 📅 1999 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 106 KB

Mixed Emotional Appeals in Emotional and

✍ Carrera, Pilar; Muñoz, Dolores; Caballero, Amparo 📂 Article 📅 2010 🏛 Lawrence Erlbaum Associates, Inc. 🌐 English ⚖ 174 KB